“Investigation” car market “rising sound”, new energy vehicles follow-up trend?

2022-05-23 0 By

The new energy vehicle price surge set off by Tesla is sweeping the Chinese car market.On December 31, 2021, Tesla announced price increases for its Model 3 and Model Y of up to 21,000 yuan.Subsequently, Xiaopeng Automobile, NIO, GAC Aeon, SAIC Feifan, BYD, FAW-Volkswagen, Volvo and other car companies have responded.According to incomplete statistics, as of February 18, at least 16 auto companies announced their new energy vehicles to join the “price hike army”.”Due to the skyrocketing cost of raw materials, the new energy state subsidy retrogressive, after the Spring Festival to buy a car will rise in price, before January 31 to enjoy the guaranteed price activities, time is limited!!”In 2022, Zhou Bing received information from BYD 4S shop sales staff, want to buy a new energy car he, mobile phone such information has been dizzying.The qin PLUS EV, which he likes, has been confirmed to be raised by 3,000 yuan on February 1.In order to buy the car as soon as possible, Zhou Bing had to give up the idea of “shopping around”, rushed to pay 1,000 yuan in advance in late January.As Eager to buy cars as Zhou Bing, many consumers have chosen to pay the “intention” and “guarantee price” in advance, hoping to grab the price before the wave hit, to buy the desired vehicles.Among these car companies, most of their products are priced in the range of several thousand yuan, the fierce rise is Tesla, among which the price of Model Y is more than 10%, reaching 21,088 yuan.What is unexpected is that the price of Nezha, which has always been low-end, even catches up with Tesla, among which the three models of Nezha U Pro (THE LIGHT VERSION of NEzha U Pro 400, the 400 industry customized version and the 500 Industry customized version) have been raised by 13,000 yuan, up 10.59%.In addition, according to the data published so far, SAIC Feifan has the smallest increase, the price of two models feifan ER6 and MARVEL R increased by 1000 yuan and 2000 yuan respectively, the price increase is less than 1%.At the same time, there are Beiqi Pole Fox, Great Wall Euler, SAIC Roewe, have released a price signal in advance, although the specific price range is still not announced, but still to the potential consumers to buy vehicles to buffer period, will not be killed by the sudden price increase.From the aspect of the retrograde subsidy policy, most of the models that have announced price increases are concentrated in the pure electric and plug-in hybrid models with a range of 400km or more. Among them, the retrograde range of pure electric models reaches 5400 yuan, while the subsidy of the latter is reduced by 2,000 yuan.Therefore, the price of car prices are basically according to the range of this range, BYD because of the two models are sold, so the price range is longer.Due to the operation process of auto product registration and insurance, the sales result has a certain lag effect.Nevertheless, the new energy vehicle market in January 2022 is still hot.Zhang Wei, who is also planning to buy a pure electric car, is more optimistic about the price hike: “Manufacturers are more conscientious and willing to inform us in advance, so they will place orders in advance.”Like Zhou Bing and Zhang Wei, there are still plenty of potential consumers who are not overly sensitive to price rises.According to the latest data from China Automobile Association, in January 2022, 2.186 million new cars were sold in the passenger car market, up 6.7% year-on-year, among which 431,000 new energy vehicles were sold, up 135.8% year-on-year.In addition, in terms of market share, in January, the market share of new energy vehicles reached 17%, and the market share of new energy passenger vehicles reached 19.2%, higher than the whole year of 2021.Since 2020, new energy vehicles have been experiencing all kinds of hardships and tribulations on the fast track of rapid development.The price of battery-grade cobalt, nickel sulfate and lithium carbonate has risen 119 percent, 55 percent and 569 percent, respectively, since January 2020, according to a report by Benchmark Mineral Intelligence, a global battery materials consultancy.In the ternary material battery of new energy vehicles, the cathode material cost of the above-mentioned metal elements accounts for about 50% of the total cost.It is also since January 2020, a COVID-19 epidemic swept the world, and set off the alarm for the supply chain of automotive enterprises.Semiconductor chip supply shortage, resulting in an explosive growth in the price of automotive chips, and production seriously in short supply.To make matters worse, according to the notice on fiscal Subsidy Measures for the promotion and application of new energy Vehicles in 2022 jointly released by the Ministry of Finance and other four ministries, the subsidy standard for new energy vehicles (non-operating vehicles) will be reduced by 30% from 2021 starting from 2022.This news, is also following the rise in the price of vehicle raw materials, chip supply, prompting car companies to increase the price of one of the key incentives.Affected by this, many auto companies choose to pass on the cost pressure to consumers, that is, simply through the form of price increases to cope with the impact of national subsidies decline.But there are still some car companies to use the “limited time insurance” measures, to give enough space for consumers to choose.On the one hand, consumers with strong desire to buy cars can choose to place orders in advance, so as to avoid bearing too much cost of buying cars.As for consumers who do not want to buy cars strongly, they also have more choice space.For car companies, also get more production buffer time.When niuche.com visited the sales center of BaiC Jihu, it was learned that if you place an order now, you can still enjoy the preferential subsidy policy in 2021. If you wait until the end of the month, you can no longer enjoy the preferential policy, and the price of the vehicle will also be raised.Xiaopeng automobile sales staff previously also said that all customers ordered before 24 o ‘clock on January 10 can enjoy the 2021 subsidy policy, the loss of the slope part by Xiaopeng Automobile bear.In addition, there are some car companies through upgrading the configuration of the way, disguised to hedge consumers’ dissatisfaction with rising prices.For example, the zero-running T03 2022 model, which went on sale on December 28, has an upgraded 80kW motor, 15-inch wheel rims, automatic parking, voice recognition control, reversing image, uphill assistance and other features compared to the old model.Although the configuration has a new, but obviously compared with the old upgrade price of 8000 yuan or so, if all used to upgrade the new, the price is slightly inflated.It is speculated that the new price rises, but also to ease the pressure brought by subsidies retreat.Many car companies have felt the pressure of raw material price rises and national compensation regression, but not all car companies have carried out product price increase operation, those who have not raised the price of the car companies, and how to pass on the pressure?They turned their attention to distributors who shared their profits.Xiao Li, a salesman in a 4S shop, revealed to Niuche.com that after entering 2022, manufacturers will increase their efforts to deduct dealers’ rebate points, which is speculated to be affected by the decline of subsidies.Is the price hike a joy or a worry?With wave after wave of price rises, the broad prospects of the new energy vehicle market are gradually laid out.But at a time when the market is still immature, will the price increase affect the market’s next move?Cui Dongshu, secretary-general of the Association, said that according to the association’s data, the domestic retail volume of new energy vehicles in 2021 will be nearly 3 million, up 170 percent year on year.Due to the strong demand in the terminal market, the undelivered car orders are abundant, and the price of some products rises slightly, which will not seriously affect the overall market demand.Zhang Xiang, an auto industry analyst, expressed a similar view to Niuche.com, pointing out that the above price increases are varied, but on the whole, the price increases are still a small proportion of products, and most of them are best-selling models.In the car market, there is a constant law is that the slow-selling model will not rise in price.However, the purpose of automobile enterprises is always to pursue profit maximization, so in the long run, price increase is still a necessary means to adjust the contradiction between supply and demand.That is to say, consumers who accept the price increase can mention the current car in the shortest time, while those who do not want to accept the price increase will hold the cash and wait, or choose other models.Taking Tesla as an example, since the price increase, the pick-up cycle has been extended to 12-16 weeks, and the car owners are willing to wait one or two months to pick up the car, which also reveals that the model is in the stage of short supply.The price increases have discouraged some buyers and given carmakers enough time to produce the best of both worlds.It can be seen that, influenced by factors such as subsidy withdrawal and rising raw material costs, the price advantage of new energy vehicles is weakening relative to fuel vehicles, but its intelligence and other technical strength is still increasing day by day, and new energy vehicles are gradually growing into the main force of the automobile market.Both the price rise and the sales growth are based on the market’s continuous recognition of new energy vehicles.The latest data shows that in December 2021, the retail penetration rate of new energy vehicles in China has reached 22.6%.With the expansion of the scale of the head car enterprises, the single cost of new energy vehicles is still in the decline range, the larger the size of the car enterprises, the more able to resolve the cost pressure.Under the joint promotion of the “double carbon” target and the “double integral” policy, new energy vehicles will still maintain a high growth trend, minsheng Securities research report data forecast that by 2030, the domestic and global penetration rate of new energy vehicles will reach 50%.Based on this, the development of new energy vehicles to replace fuel vehicles is still the general trend, industry development in the future.